Brand Identity & Website for Catalyst

Catalyst is a local Portland hub for purpose-driven business leaders. The Catalyst community consists of an annual summit that brings together leaders to discuss the future of small business, and monthly labs that gather like-minded leaders to discuss the most relevant topics in a smaller group setting. The purpose of both remains the same: uncover opportunities and catalyze the power of small.

My primary role was to build the brand and logo, then apply it to a multitude of channels: a website, a countdown video campaign for social platforms, marketing materials, and multi-year event materials: everything from branded swag and gifts to event signage and presentation decks. I oversaw all applications of the brand, and worked closely with a team of strategists and event planners, art directed with a photographer, collaborated on the run of show and event space design, and assisted with day-of event activities.