Brand Identity for Roam Yoga

Roam Yoga is a desert oasis providing a variety of mind-body wellness courses and events. Whether through yoga intensives, meditation workshops, or other mind-body exercises, Roam is a place to wander yet still feel at home.

The brand development for Roam Yoga centered around the explorer archetype and the spaciousness of desert aesthetics. Working closely with a copywriter, we developed a brand story and messaging platform to inform the brand visual direction. From there, the brand and logo blossomed into multi-channel applications from swag to marketing materials, encouraging yogis to traverse physical, mental, and philosophical edges while infusing the experience with a sense of place: The Joshua Tree Desert.