Brand Identity for Fruit + Flower

Fruit + Flower artisanal ice cream turns the tide on a sea of unhealthy cannabis edibles by creating simple recipes with premium local ingredients, seasonal fruit, and a subtle dose of medication. The delicious flavors are all dairy and gluten free, honey-sweetened, and made with cannabis oil derived through high-grade CO2 extraction.

I worked closely with the company’s creator and a small but mighty team that included a copywriter, photographer, and project manager. Together we collaborated on brand strategy, managing all aspects of the application of the brand. I developed a logo and visual expression system that included fresh, bright colors to reference the vitality of real fruit and seasonal ingredients, gold foil to reference superior decadence, and psychedelic, playful textures. Paired with a cheeky messaging voice, the Fruit + Flower brand came together deliciously.