Brand Identity & Website for Tres Brujas

Tres Brujas is a nourishing skincare line of face oils, oil cleansers, and moisturizing toners made from the highest quality ingredients in the world. Named after three sisters, the line was created for people just like them: those who are intuitive and don’t settle for less than what is best for themselves. The mission of Tres Brujas is to help us honor the skin we were born with and to do away with the industry-driven message that our skin needs to be changed.

I worked closely with the company’s creator to bring her vision to life, guided by strategic insights to differentiate the brand. I also collaborated with a copywriter to ensure consistency across the messaging platform while simultaneously further developing brand expression with a logo, product labels, marketing materials, and a website. Drawing heavily on the mystic, witchy qualities of feminine intuition and wisdom with a non-exclusionary, androgynous aesthetic, the brand takes a unique approach to skincare in an industry obsessed with unattainable perfection.