Brand Identity for Kinesis

Kinesis is a marketing agency and growth studio in Portland, Oregon. On a mission of transformation, Kinesis is focused primarily on building healthy and sustainable businesses through specializing in growth strategies for owner-operators.

The company needed to communicate these expertise via a rebrand which included a new brand story, brand identity, and logo. I led the charge on the rebrand, and created a visual ecosystem, logo, and brand guide from which the Kinesis design team could continue creating new materials. I also created an illustrative style and iconography system for use in marketing materials, team initiatives, social and blog content, animation, and video, working to create ongoing new visual content for the brand. I oversaw the continuation of brand expression on the website, and planned, managed, and art directed photoshoots for marketing materials.